The author of this article conducts a comparative analysis of the two products, Youdao Cloud Notes and Evernote, including user analysis, product positioning, interaction design, functional structure, etc., and finally gives relevant suggestions for the analysis and comparison. I. Introduction With the development of science and technology, traditional paper notebooks can no longer meet people's daily needs due to their inconvenience to carry, and note-taking APPs that can be installed on mobile phones are gradually accepted by the public. Youdao Cloud Notes is a note-taking application that has taken the lead in the mobile APP market in recent years. Since its release in 2011, it has been used by 50 million users. However, with the emergence of memo applications such as Evernote, NearMe Cloud Notes, and Hammer Notes, Youdao Cloud Notes is facing fierce market competition.
How to make a breakthrough in the competition with similar products and achieve faster user growth is the most concerned issue of Youdao Cloud Notes. This article selects Evernote, whose product positioning is also an office application, and whose popularity and active users are comparable to Youdao Cloud Notes, as the main competitor for analysis. As a product phone number list beginner, in this article, I will try to analyze the overall situation of the main competing products , user and product positioning, visual design, functional structure, etc., and focus on the product interaction characteristics of the core function of creating notes . At the end of the article, I will put forward four suggestions for improvement with the goal of improving user stickiness and achieving user growth. 1.1
Introduction of major competing companies and products Beijing NetEase Youdao Computer System Co., Ltd. (hereinafter referred to as NetEase Youdao) was established in 2006 and completed its first strategic financing in April 2018, becoming the third independent financing brand of NetEase, and has simultaneously entered the Chinese Internet Unicorn Club. The company released the product Youdao Cloud Notes in June 2011, and the total users exceeded 15 million on the second anniversary of the product release. Youdao Cloud Notes is an online database for individuals and teams. It supports a variety of attachment formats and can be incrementally synchronized in real time, that is, only the modified content is synchronized each time instead of the entire note.