So no risk of vendor lock-in. The disadvantage Phone Number Database is that you have to have more knowledge and have to look for suitable people and tools yourself. Step-by-step plan for lean journey analytics Step 1. Checking the Phone Number Database data For a customer journey analysis there must be data at the individual customer level. For example: of a website it is necessary to know the pages visited per individual Phone Number Database visitor, and not just the total amount of visitors. Google Analytics does not have this by default and requires the premium version. Fortunately, there are many other options that work well with Google Analytics, such as Piwik.
The server logs can also be Phone Number Database used (every server has these log files, including yours). Second, it must be possible to identify visitors across multiple channels/data sources. For this it is not immediately Phone Number Database necessary to buy a Data Management Platform (a central database that retrieves information from other systems and combines it). It is also possible to set up your own database consisting Phone Number Database of open-source components. There are smart ways to link the data sources. For example, by asking people to log in, the data from the website can be linked to the data from the CRM system.
A loyalty card is an excellent way to Phone Number Database link offline and online visits. Step 2. Start small Start with a small pilot. Choose the most important two or three channels and do a quick analysis of the data. In the example of Phone Number Database the bank, only data from the website and CRM system had to be analysed. Determine the end point of a customer journey. Is it a conversion? If yes, what is the definition? For some companies this is an online transaction, for others it is a sequence of multiple events.